WOMAN'S DAY

Woman's Day is aimed at a female readership, covering such subjects as food, nutrition, fitness, beauty and fashion. The magazine edition is one of the "Seven Sisters", a group of women's service magazines.

The US edition began publishing in 1931 as a free A&P in-store menu/recipe planner, calculated to make customers buy more by giving them meal ideas in an easy-to-read format available inside A&P grocery stores.

Following the 1936 opening of A&P's first modern supermarket (in Braddock, Pennsylvania), A&P expanded Woman's Day in 1937 through a wholly owned subsidiary, the Stores Publishing Company. The magazine featured articles on crafts, food preparation and cooking, home decoration, needlework, health, and childcare, selling for two cents a copy.

Sold exclusively in A&P stores, Woman's Day had a circulation of 3,000,000 by 1944. This had reached 4,000,000 by the time A&P sold the magazine to Fawcett Publications in 1958. By 1965, Woman's Day had climbed to a circulation of 6,500,000.

In a mid-1960s appeal to Madison Avenue, an ad for Woman's Day showed a friendly pharmacist named I.A. Morse next to copy that claimed:

So Woman's Day doesn't tell a lot of funny stories, and it doesn't run pictures of fashions its readers could never afford. Like I.A. Morse, Woman's Day -- more than any other magazine -- is a trusted advisor in the day in day out work that's a housewife's chosen profession. That's our profession. And we're proud of it. Like Doc Morse Woman's Day talks man to man to women.

Fawcett was sold to CBS in 1977, and CBS, in turn, sold its magazine division to a group led by division head Peter Diamandis, who renamed the group Diamandis Communications. In 1988 Woman's Day, along with the rest of Diamandis, was acquired by Hachette Filipacchi Médias which published the magazine from offices at 1633 Broadway in New York. Hearst Magazines bought the Hachette magazines in the US in 2011.

It continues to focus on traditional values of home, family and children. With a current circulation of 3,800,000, it claims a readership of more than 22 million with 15 issues a year. Carlos Lamadrid is the SVP Executive Brand Officer who oversees all aspects of the magazine, including 32 Woman's Day Special Interest Publications and its website with over 2,000,000 visitors per month.Elizabeth Mayhew, the vice president and editor-in-chief of Woman's Day, reports to Lamadrid.